I consider every project as the design of an experience. By designing physical and digital products, interiors, graphics and services we design the experiences, the touchpoints delivering and immersing consumers in the solutions able to satisfy their needs and purposes.
My interdisciplinary approach allows me to develop design ecosystems characterized by different touchpoints, able to create more immersive experiences and a higher level of added value.
Defining clearly a strong sense of purpose is crucial to create value through innovation. Some projects are mainly innovative on a visual, conceptual, creative domain - what I call soft innovation - others let prevail the technical, functional, feasible areas - hard innovation.
Multidisciplinary projects often combine both of them. They frequently turn into great products and services, into more immersive experiences and ecosystems. Exploring, creating valuable insights and thus defining clear and essential purposes becomes a fundamental driving factor of innovation.
Envisioning, exploring and evaluating are the core elements of an iterative process placing people at the centre of each project. I conduct an explorative phase following a continuous collaborative process with a well-established empathetic attitude.
Discovering and understanding consumers’ needs. Exploring market opportunities and developing insights. This process allows to create valuable scenarios and concepts leading to develop innovative solutions with a strong sense of purpose and authenticity.
Continuous research and updated knowledge of the state-of-the-art and trends regarding each area is fundamental when developing multidisciplinary projects. It allows to design projects and ecosystems where design areas are better integrated and cross-fertilization processes are enhanced.
This implies a crucial balance between “horizontal” and “vertical” knowledge, as a sort of iterative “zoom in and out” process of research. It strengthens and updates this multiple background, allowing to better understand and manage complexity while identifying the possible driving factors leading to innovation.
Design creates value at each different stage of its iterative process. From the initial explorative phase of research leading to fundamental insights, creating the right foundation to develop coherent concepts and strategies. These are then transformed into final outputs - products, services, interiors, graphics - under a design direction and production expertise.
My design activity develops either from projects starting from scratch or it can be focused on one or more of these steps, tailoring these services according to each project.
Intense, broad, explorative activity of research elaborated and translated with a creative, emphatetic and analytical approach into valuable insights as a crucial design foundation.
Creativity in dialogue with pragmastism, developing concepts and creative strategies, starting today but always thinking about a sustainable tomorrow.
A high level of aesthetic quality, formal and functional coherency with the established values and purposes, in a continuos iterative process.
Fair Stand Design
Exhibition Design
Hospitality Design
Retail Design
Retail Window Design
Material Moodboards
Naming & Brand Strategy
Logo Design
Brand Identity Systems
Art Direction
Corporate Communication
Catalogues & Brochures
Concept Design
Industrial Design
Furniture Design
Lighting Design
Material Research
Fabrics Digital Designs
CX Research
Personas
Journey Maps
Service Blueprint
Ecosystem Maps
UX / UI Design
Prototypes
Front End Web Design
Digital Presentations
Digital Marketing Strategy
Market Research
Benchmarking Analysis
Trends Moodboards
Boards of Insights