Tea as a Cultural World Language
A Deck Chair Blending Iconic Suggestions
Twinings called for a competition to innovate their brand perception.The re-designed multicolor company’s logo aims to communicate the kaleidoscope of cultures that tea represents, as a language connecting people worldwide. Tea is an extraordinary cultural product, containing traditions and atmospheres from all over the world.
+ COMMUNICATION PROJECT
+ BRAND STRATEGY
+ GRAPHIC DESIGN
+ LOGO DESIGN
+ PHOTOS
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The idea was to use photos celebrating the ritual of tea in several countries, where it is strongly bound to the local culture.
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Powerful and iconic images played a central role in the communication strategy including advertising billboards
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
An offline communication campaign has been designed suggesting people to start to think about tea in a different way, while moving stressed out about the city for their daily life schedules. Thus, suggesting to think about tea as a cultural richness, starting to appreciate the melting pot society we are all living in.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Waiting at the bus stop as an ideal place to start to think about the richness of far away cultures
Photos celebrated the ritual of tea in several countries, where it is strongly bound to the local culture.
"The re-designed multicolor company’s logo aims to communicate the kaleidoscope of cultures that tea represents."
+ COMMUNICATION PROJECT
+ BRAND STRATEGY
+ GRAPHIC DESIGN
+ LOGO DESIGN
+ PHOTOS
