Graphic
Higher Sportswear

From Brand Values to Products and Graphics

A Deck Chair Blending Iconic Suggestions

Milan | ITALY

Higher is a tennis apparel brand, based on sustainable and ethic values. Its corporate stationery, on a package-like recycled paper, suggests its unconventional mood.

Tea as a Cultural World Language
07
experiences
projects
services
touchpoints
envision
exploration
evaluation
iteration
empathy
opportunities
solutions
needs
CLIENT
Higher Sportswear
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Graphic
2014

+ BRANDING

+ CORPORATE IDENTITY

+ GRAPHIC DESIGN

+ APPAREL DESIGN

+ PHOTOS 

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Brand, Sportswear and Catalogue Design

Apparel graphics have been designed based on unconventional graphics‭ for sportswear.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The modern and minimalistic graphic used to design the first products catalogue of the brand.

This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.

Printing techniques like dye-sublimation‭, ‬screen printing and embroidery have been used for the production‭. ‬The first Collection‭ ‬Catalogue has been designed following the brand ethic values‭.‬

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The simple and mobile-first website designed for Higher sportswear.

"Graphic choices communicated the unconventional and ethic soul of this new sportswear brand."

"Higher was designed with the aim to become a sustainable brand with a coherent message at all its levels."

Graphic

Photos, graphics and texts have been all part of the branding design project for Higher.

Brand, Sportswear and Catalogue Design

Higher Sportswear
CLIENT

+ BRANDING

+ CORPORATE IDENTITY

+ GRAPHIC DESIGN

+ APPAREL DESIGN

+ PHOTOS 

Graphic
2014