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Digital
EDA Milano

Digitally Displaying High Quality Throws

A Deck Chair Blending Iconic Suggestions

Garbagnate M. | ITALY

As part of the renovated EDA Milano brand strategy, the new website has played a central role in this process. Along with the fair stand interiors, it has become the main visual tool able to communicate the brand values. A modern, minimalistic, design oriented layout able to prove the product qualities as much as the aesthetical and decorative values.

Tea as a Cultural World Language
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CLIENT
EDA Milano
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Digital
2020

+ COMMUNICATION PROJECT

+ CONCEPT DESIGN

+ WEB DESIGN

+ UX/UI DESIGN

+ COPYWRITING

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The New EDA Milano Website

A digital showcase where products are greatly emphasized‭.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The concept phase with a focus on designing a suitable UX/UI experience

This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.

Based on a research analyzing the main request and issues suggested by actual clients‭, ‬the new website has been developed according to a defined UX‭. ‬The simple and intuitive UI has been designed starting from wireframes‭, ‬mockups‭ and then developed with an innovative page builder for Wordpress‭. ‬Its responsive design along with a continuous SEO improvement has led to a significant enhancement of the web‭ ‬traffic and an important conversion rate into clients’‭ ‬orders‭.‬

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The  architecture explaining all the different aspects of the brand and its products.

A simple and intuitive UI has been designed on a well defined UX introducing the world of throws.

"A design oriented layout able to prove either the product qualities and the aesthetical and decorative values."

Digital

A virtual window displaying the wide variety of throws produced by the brand.

The New EDA Milano Website

EDA Milano
CLIENT

+ COMMUNICATION PROJECT

+ CONCEPT DESIGN

+ WEB DESIGN

+ UX/UI DESIGN

+ COPYWRITING

Digital
2020
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