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Research
Politecnico di Milano

Researching Trends for Design Opportunities

A Deck Chair Blending Iconic Suggestions

Milan | ITALY

Designed IT started as a project aiming to investigate new design opportunities in the BRIC emerging markets. Assigned one of these countries, we developed an extensive research about Russia that led to create research cards representing several aspects of this culture. Understanding and organizing all these elements on a map, led to identify the social groups characterizing this country.

Tea as a Cultural World Language
07
experiences
projects
services
touchpoints
envision
exploration
evaluation
iteration
empathy
opportunities
solutions
needs
CLIENT
Politecnico di Milano
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Research
2006

+ SOCIAL RESEARCH

+ MARKET RESEARCH

+ DESIGN OPPORTUNITIES

+ INFOGRAPHICS

+ GRAPHIC DESIGN 

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Research and Trends on BRIC Markets

The cards showing all the different aspects researched and analyzed during the first project phase.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The cards showing the extensive research developed.

This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.

A deeper analysis of each social trend led to define the keywords characterizing them‭.‬ A final circular map‭, ‬matching and crossing all the aspects researched‭, ‬helped to identify an area indicating a direction for new market and design opportunities‭.‬

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

An overview to understand the tensions between global and local‭, ‬modernity and tradition‭. ‬

Understanding the tensions between global and local‭, ‬modernity and tradition‭.

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"The goal was to Identify an area indicating a direction for new market and design opportunities."

Research

Cards were the fundamental initial tool to collect and analyze all the elements researched about Russian culture.

Research and Trends on BRIC Markets

Politecnico di Milano
CLIENT

+ SOCIAL RESEARCH

+ MARKET RESEARCH

+ DESIGN OPPORTUNITIES

+ INFOGRAPHICS

+ GRAPHIC DESIGN 

Research
2006
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