Designing experiences. Creating value. Developing meaningful innovations.
I am a designer with a focus on creating value in projects ranging over different design areas.
My multi-disciplinary design activity combines strategic design thinking and timeless creative solutions.
An analytical and strategic method combined with a creative and visual approach, where design creates value enhanced by a cross-disciplinary and human-centered design activity.
is the inspiring approach considering every project an opportunity to make a positive impact able to improve people’s lives, while helping clients shaping sustainable systems and growing their businesses.
I collaborate with clients understanding needs, developing insightful researches, identifying new opportunities, designing sustainable solutions based on meaningful innovations, starting by placing people at the center of each process.
The every day refers to any service or product we use or we have access to, any space we experience, any graphics and communication product we visualize. In short, anything surrounding us in our everyday life.
Creating a positive impact relies on a clear sense of purpose and on a balanced design ethic. Mine is an inspiring hybrid in constant search of the right balance between innovation and tradition, business and arts, analytical and creative elements.
Designing solutions to reimagine the every day starts with the feet on the present, considering the solid foundation of the past, in order to define improved ways of contemporary and future living.
Reimagine the discovery experience of a company’s fair stand, the reclaimed authenticity of a glocal restaurant brand identity, the engaging experience of a pedestrian aiming to safely crossing roads or an inspiring new agricultural service promising high quality products.
This is an overview of what I consider reimagining the every day.
